SAMSUNG 55" The Serif LS01B QLED 4K HDR Smart TV In Cotton Blue

Samsung Smart TV With Quantum Matrix Technology Precisely controlled Mini LEDs create an incredibly sharp picture

NQ8 AI Gen3 Processor Our most intelligent AI-powered processor upscales* everything you watch into breath-taking 8K resolution

Direct Full Array Technology For Better Contrast - Unlike our other 4K QLED Smart TVs, the Samsung Q80C uses Direct Full Array Technology, which places mini LEDs behind the screen for even greater contrast for a stunning 4K display every time.

Start Experiencing Samsung TVs - We believe a TV is more than something you watch. It should inspire, amaze, envelop and immerse you. From quality picture, to elegant design, our TVs push the boundaries of what is possible and what a TV can be.

Quantum Matrix Technology For Better Brightness & Deeper Blacks - Our Neo QLED 4K HDR TV uses Quantum Matrix Technology in the form of Quantum Mini LEDs that deliver sharp brightness and deep blacks simultaneously, with 4K 100% Colour Volume too.

Motion Xcelerator 120Hz Experience ultra-smooth TV gaming with up to 4K 120Hz motion*

Stunning 4K QLED Visuals With Dual LED & Quantum HDR - Powered by Quantum Dot, our QLED 4K TV delivers over a billion colour shades for a vibrant image. Dual LED provides bold contrast with true to life colour and Quantum HDR improves brightness.

Samsung Smart TV with Dynamic Crystal Colour Everything you watch comes to life in over a billion colours, 64x more than conventional LED TVs

Samsung Smart TV With Quantum Matrix Technology Precisely controlled Mini LEDs create an incredibly sharp picture

TV When It Is On, Art When It Is Off - Discover the brilliance of the Frame, an elegant, sophisticated Smart QLED HDR TV that can turn into a vibrant painting at the touch of a button with art mode, for a minimalistic approach to owning a TV.

100% Colour Volume Powered By Quantum Dot - Experience stunning 4K picture on your screen in a dazzling array of colours. Quantum Dot technology allows us to provide billions of shades of colour.

Smart TV Streaming, Video Calling & Voice Assistants Built In - Watch all your favourites at the touch of a button with Netflix, Amazon Prime, BBC iPlayer etc. all built in. The QN95C also has a slim webcam for video calling & Alexa, Google & Bixby.

Easy to use

Start Experiencing Samsung TVs - We believe a TV is more than something you watch. It should inspire, amaze, envelop and immerse you. From quality picture, to elegant design, our TVs push the boundaries of what is possible and what a TV can be.

Experience Stunning Detail In Both The Lightest And Darkest Scenes - Quantum Matrix Technology utilises mini LEDs to create breath-taking picture with contrast that delivers the darkest shadows and brightest whites.

HDR HDR10+ HDR10 Hybrid Log-Gamma (HLG)

A Truly Cinematic Experience From Home - With quantum HDR technology, your Samsung QLED Smart TV delivers a wider range of contrast, so you see the brightest whites and deepest blacks as well as 100% Colour volume for a dazzling display.

Samsung Smart TV with Dynamic Crystal Colour Everything you watch comes to life in over a billion colours, 64x more than conventional LED TVs

Samsung Smart TV With PurColour Lose yourself in clear colour every time you watch.

Start Experiencing Samsung TVs - We believe a TV is more than something you watch. It should inspire, amaze, envelop and immerse you. From quality picture, to elegant design, our TVs push the boundaries of what is possible and what a TV can be.