Clairol Blonde It Up, Permanent High Lift No Bleach, Platinum Blonde

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  • AminoLift Technology lifts pigments inside the hair.
  • AminoGlycine Complex helps protect hair s natural keratin and protein, and helps keep its structure intact.
  • Glossy finish. Shimmer Lights Violet Toning Mask Use it immediately after lightening for a cool neutral tone OR 1-2 weeks later to prevent brassy tones.

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